5 Reasons to Switch your Flake
In the last five years, New Era Aquaculture - a new company out of the
UK - has been making a splash in the fish food market around the world.
More than simply dishing the same old food in different packaging, New
Era has forged their own way: making significant advances in the
manufacturing process, nutritional formulations, and food delivery
method. Here are 5 qualities that set them apart from the competition:
1. Revolutionary Manufacturing Process
New Era uses a unique low temperature, low pressure, and low speed
manufacturing process. According to the company, this process reduces
the loss of many essential vitamins that are degraded by the traditional
high-temperature extruding process. This increases food quality and
2. Versatile Pellet
New Era pellets are soft and sink slowly. This gives tremendous
flexibility for feeding all types of fish: they can be crushed, left as
is, molded into larger pellets, or pushed into a crevice to create a
feeding station on a coral or rock reef. The slow sinking allows for
easy access by fish occupying all levels of the aquarium. Works great
in automatic feeders.
3. Reduced Water Pollution
Cold-processing ensures flakes and pellets do not leach nutrients into
the water. This both reduces water pollution and improves digested food
4. Quality Ingredients
Ingredients are premium, primarily human-grade, and specifically designed for the various targeted species of fish.
5. Extremely Palatable
Enticing for the even the most finicky eaters.